It’s tough for businesses these days to compete in the online marketing world. Apart from the competition there are so many distractions that can also wear you down and use up all your resources:
SEO
PPC
Social Media
Mobile Marketing
Banner Advertising
Most of these pursuits are a full scale operation, and not every business has the manpower to operate on all these levels. All businesses will not be successful using all these channels neither. It’s better to be successful at one area before you try your hand with a new online marketing avenue.